WMNûp, founded by Business Strategist and Leadership Consultant, Emily Cassel came to DYE for support around storytelling, marketing, and translating WMNûp’s services and values to inventive and trending media. Emily was also entering the annual launch of her highest ticket offering, and she knew that in order to sell out, her brand needed a new values driven direction, paired with supportive systems and management that would allow her to share her voice, expertise, and excitement, with ease.
Emily Cassel X WMNûp
How it Started! // Studio Sprint
During a Studio Day we worked with Emily to identify her own unique creative and production process so that she could keep the flame alive between her business, and her marketing.
We designed a Notion portal for media management to help her stay on track each month.
We developed the language of the world of WMNûp in a storytelling outline that translated the new direction and values of her brand.
Lastly, we looked at visuals, providing a mood board, creative direction, location scouting, shot direction, and planning for her Q4 photoshoot.
How it’s going! // Artists’ in Residence
Emily decided to keep the party going after the momentum of Studio Day, and hire DYE’s monthly marketing retainer.
In this relationship we…
co-created weekly social content, tracking Emily’s sales goals and storytelling through her personalized media calendar for both WMNûp and personal accounts.
provided creative consulting to help support Emily’s confidence as the artist and storyteller in her business, resulting in increased engagement from her audience.
supported WMNûp’s launch campaign for her highest ticket offering, leading to over $100k in sales.
co-created a static nine grid strategy for WMNûp’s IG page.
Emily Cassel
“DYE helped me really step into a new ERA of my business. They've helped me to understand the unique essence, formula, blend of leadership and brilliance that my people need, want, and desire to hear and see and feel from me -- all the things I was way too close to, to be able to see clearly whatsoever! They've helped me create systems and processes and structures around my creative process and content creation so that everything I'm creating and saying is cohesive across platforms, and as a result feels much more manageable and fun to create!”
