Brushwood Center
Brushwood Center came to DYE in a organization transition and rebrand. With a focus on the intersection of nature and social justice, they wanted to develop both internal (team) and external (audience) storytelling and marketing systems that encompassed the impact and reach of what Brushwood does in Lake County, IL and beyond.
How it started! // Storytelling System + Internal Strategy
A marketing team building + consensus sprint which included:
A 3 part Storytelling Workshop + Training for Staff
6 months of team management + rollout of new systems
So we could create…
An internal + external marketing funnel bridging the gaps between the external affairs + program sides of Brushwood.
A messaging + storytelling bank to emphasize Brushwood’s new mission, vision, and values statements.
An editorial and strategic marketing calendar for the organization that considers annual signature events, fundraising efforts, and projects.
A new quarterly newsletter, THRIVE, which created a hub for storytelling, editorials and interviews around the environmental, health, and access issues that Brushwood’s work directly impacts.
How it’s going…
Brushwood kept the party going, working with our monthly retainer, Artists in Residence!
Social Content + Management
Videography + Photography Strategy + Management
Special Projects
Spanish translation design + print of Brushwood’s Health, Equity, and Nature Report
Project Management of new branding launch for all print collateral and digital + creation of team Storytelling Kit
Project Management, copy writing, and strategy for new website development
Direction and Production of The 2024 Smith Nature Symposium Impact Video
Campaigns: Nature Explorer Backpacks, Convergence: Health Equity in a Changing Climate, The 2024 Annual Appeal Email + Digital Campaign
