Brushwood Center
Brushwood Center came to DYE in a organization transition and rebrand. With a focus on the intersection of nature and social justice, they wanted to develop both internal (team) and external (audience) storytelling, communications, and marketing systems that encompassed the impact and reach of Brushwood’s mission in Lake County, IL and beyond.
How it Started! // Communications System + Internal Strategy
A marketing team building + consensus Sprint which included:
A 3 part Storytelling Workshop + Training for Staff
Audit of social and digital marketing channels
6 months of team management + rollout of new systems and marketing materials
So we could create…
An internal + external marketing funnel bridging the gaps between the external affairs + programmatic side of Brushwood
A messaging + storytelling bank to emphasize Brushwood’s new mission, vision, and values statements
An editorial and strategic marketing calendar for the organization that considers annual signature events, fundraising efforts, and projects
A new quarterly newsletter, THRIVE, which created a hub for storytelling, editorials and interviews around the environmental, health, and access issues that Brushwood’s work directly impacts
How it’s going…
Brushwood kept the party going, working with our monthly retainer, Artists in Residence!
Social Content Creation + Management
Project Management of new branding launch for all print collateral and digital + creation of team Storytelling Kit
Project Management, copy writing, and strategy for new website development with Digital Pollen
Videography + Photography Contractor Management
Special Projects:
Project Management of Spanish translation of Brushwood’s Health, Equity, and Nature Report
Direction and Production of The 2024 Smith Nature Symposium Impact Video with Josiah Shaw
Campaigns: 2023 Nature Explorer Backpacks Digital Campaign, Convergence: Health Equity in a Changing Climate, The 2023 Annual Appeal Digital Campaign
