Embraced Wisdom Group
Embraced Wisdom Group, founded by Dr. Elizabeth Anderson came to DYE to help shape direct, brand, and launch their latest online course and update their existing branding and communications. Dr. Anderson knew that her current storytelling was not capturing the full benefits of her work and her personal, unique, approach to data science. She was also not sure how to package and market her online courses to support all of the different audiences and clients of Embraced Wisdom Group.
How it Started! // Studio Sprint
During a Studio Day we worked with the Embraced Wisdom team to identify their vibe, vision, and values so that we could plot out and create the launch of their newest offering - an online course business, Engaging Wisdom.
We created a mood board together based on those values to create updated branding and visuals to accompany their launch.
We also developed the new world, language, and storytelling of the Embraced Wisdom Group, and the engaging wisdom course.
So that we could make… //
Updated Visuals and Collateral
Creative Direction and web audit to reflect new branding and messaging
Development of the world of the new course library, which included new copy and updated icons by Artist In Resident, Stylo Starr
6 week email launch campaign - copy and funnel for new course offering
Dr. Elizabeth Anderson
“Phoebe and Jacque are fantastic innovators and listeners. They took every scatter brained thing I gave them and somehow married my two companies, and their brands. I have never been more convinced that art should take up more space in the corporate world!”
