Brooke Hummer Photography
Artist, director, and photographer Brooke Hummer came to DYE feeling paralyzed by the next steps of her artistic practice and business. Brooke wanted to show her audience a new version of herself through her business, in a way that honored what she needed as an artist and the kind of work she hoped to produce. Uninspired and a little bored by her industry and past clientele, she was ready to kickstart something new.
How it Started! //
We started in the Studio to identify and build Brooke’s new ecosystem. Through our signature project development process, we worked together to:
Refine Brooke’s new offerings, projects, and operations.
Create new messaging, mission, and voice bank.
Review Brooke's online portfolio, making sure the work aligned with Brooke's updated mission, direction, and audience.
Provide digital marketing consultation which included a web audit and clean up, e-mail marketing launch, and content planning for 2025.
So we could create //
Website updates + Rebranding
Launch plan to share Brooke’s new direction, including introducing a monthly newsletter.
Brooke’s 2025 Eco-System Whiteboard
New offer suite design, client funnel, operations audit + SOP’s for client onboarding
Storytelling + Creative Guide
New artist statement and social media bio, messaging word bank, and recommendations for pitching
Branding, mood-board, and creative
“Holy sh*t this is so good! You took my ideas and made them real!” - Brooke
The final act //
We then worked with Brooke for 6 weeks in Slack, providing creative support, feedback, and work sessions to:
Create a mailing list + a new newsletter system
Help build a new collaboration roster for Brooke’s dream jobs
Portfolio editing and consultation
Website edits:
Audit + editing to landing, about page, and other web galleries
Our hypothesis on what led us here:
Having a clear understanding about not just what Brooke wanted to create, but guiding the permission within Brooke’s process to do things her own way. Our homework for Brooke included things like “get comfy by the fire and think about who your ideal clients are!"
We work WITH our clients, meeting them where they actually are. No prescribing them cut and paste stuff, but approaching creation with REAL curiosity, compassion, and excitement for how their creativity speaks to them.
Brooke Hummer
“I wanted everyone to know the real Brooke, and needed a new direction and feel. I am so happy I invested in this, this was definitely the right choice for me. There are a lot of photography consultants out there circling, a lot of ways to get feedback or tell you what you “should do”, but this gave me the space to understand and create my own path.”